web analytics

Online Betting

The Rise and Rise Of Online Betting

While betting has always been popular, the emergence of online betting has significantly impacted on the number of people who enjoy a gamble and wager. The traditional betting fans are still in place but the ability to place a bet from the house or on a mobile device has opened up the world of sports betting to many people, vastly increasing the size of the betting market and industry.

While the betting industry and firms have been pushing for more people to join their fold, there have been a number of external elements that have positively impacted on the industry. Clearly the introduction of the internet has been the catalyst for online betting but the rate of change and improving technology in this sector has significantly impacted on the ability to place a bet.

Top UK Betting Sites 2018

Betting SiteSign-Up BonusReviewOur RatingVisit Site
£100 free bets£30 Free BetRead Reviewtop rating for a betting sitefree £30 bet at betway
1.New Customers Only. 2. Min Deposit: £/€10. 3.1 x wagering at odds of 1.75+ to unlock Free Bet. 4.Credit Card, Debit Card & PayPal deposits only 5.Additional Terms Apply
top betting sitesUp To £35 Free BetRead reviewbest betting site rating 12bet new players bonus is £35
New Players Only. Terms & Conditions Apply. Please see Winner for details. 18+ Only
10bet betting site logo50% UpTo £100Read ReviewTop rating for online betting site£100 sign up bonus at 10bet
New Customers | Min. deposit £15 (no Skrill/Neteller) | Bonus amount is 50% of deposit | 1x deposit turnover (min. odds 3/5) for bonus receipt | 5x deposit and bonus turnover in 30 days for bonus release | Some bet types don’t contribute to turnover | Withdrawal before turnover results in bonus cancellation | Monthly Free Bet equals to average monthly bet stake (min. 10 real money bets), up to £10 | Terms apply | 18+
BetFred new player bonusBet £10 Get £30 FREE BetRead Reviewtop uk betting siteClaim betfred sign up bonus
Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Minimum 5 game rounds. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply
FREE Bets at Ladbrokes£50 Free BetRead Reviewtop betting sitebest betting site rating
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
triple odds on first betBet £10 get £30 Free BetRead Reviewbet £10 get £30 at 888sport
New customers only – Minimum deposit of £10 using deposit code 30f – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply – full T&C’s apply.
Free £50 Bet at NetBet£50 Free BetsRead Review£50 free bet new player offer
New Customers Only. Use code WELCOME50 Min Deposit £10. 30x wagering requirements.
free bets on footballUp To £200 BonusRead Reviewsign up bonus at winner sportwinner sport new player bonus
New Players Only. Terms & Conditions Apply. Please see Winner for details. 18+ Only
paddy power sign up bonus£20 Risk Free BetRead Reviewbest betting site rating £20 risk free bet at paddy power
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using Cards or Paypal will qualify for this promotion.
Coral LogoBet £5 get £20 Free BetRead Reviewbest betting site rating Claim Coral sign up bonus
Minimum Deposit and Stake £10. Free Bets Credited as 3x£10. Free Bet Stake Not Returned. Free Bet Valid For 4 Days. 18+. Terms and Conditions Apply.

Betting on the Move

There is no getting away from the fact that mobile devices are central to the current popularity of online betting. Being able to place a bet wherever you are as long as you can receive an internet signal is a huge factor in the number of people that are placing bets. Whether this is someone sitting at home with their tablet or out an about using their smartphone, the fact that people access online betting sites or their specialist apps wherever they are means that people have the option to bet where and when they like.

Improved internet connections

The emergence of Wi-Fi, 3G and 4G means that internet connections are far more reliable. In the olden days, people would use dial-up connections or would get intermittent signals, which would mean that many bets were not completed or placed in time. This meant that many people shied away from online betting at the time.

4g wifi speeds are crucial for In-Play betting

However, the fact that people are able to get online, surf and place bets with a minimum of fuss and effort has meant that there is a greater level of confidence in being able to place a bet. When you add in the fact that live betting is integral to the current popularity of sports betting, there is a need to make every second count. Live in-play betting wouldn’t be a factor for most users if internet connections were not as reliable as they are today.

Add in the fact that live streaming on sports betting sites allows people to watch games and events from the comfort of their own home while staying in touch with the latest odds and online betting has a lot to be thankful for with respect to improved internet connections.

More live games on TV

It is also fair to say that the rise of live matches on TV has been a huge factor around the emergence of online betting. Whether it is people wanting to have an interest in the games that they watch or they are looking to utilise the in-play betting options, having the chance to watch more games means that people want more betting opportunities. The rise of live TV matches, predominately on Sky but there are plenty of other ways to watch live football, has moved hand in hand with the rise of live in-play betting, which has been one of the most significant factors in the emergence of online betting.

Many punters are happy to have betting accounts on a few sites, in order that they get the best odds available at the time. One site may have the best odds with respect to the outcome of the game but then looking at another site is likely to provide people with the best odds for a certain in-play element.

Welcome bonuses and promotions

The fact that there are so many sites to choose from means that there is competition and betting sites are looking to attract new players to their site. This means that the matched deposit bonuses, reload bonuses, promotions and offers get bigger and bigger as sites fight harder to win over new players and take players off of their rivals. As long as players receive a strong incentive to sign up with a site, they will continue to do so.