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Unlike some countries, betting has been part and parcel of the Great British sporting event for a number of decades, with many fans enhancing their enjoyment of a sporting event with a wager on the outcome. It is therefore no surprise to see that online betting has taken off in a big way in the United Kingdom. There are many elements of online betting that hark back to the traditional elements of UK betting (football, horse racing and greyhound racing remain amongst the most popular sports for placing a bet) but there has been a considerable rate of progress in the UK betting market.
The Betting Sites Themselves
One of the things to note about the range of betting sites or Online Bookies in the UK, is that punters have a chance to select between the traditional and the new. As the UK has a long history of gaming, there are firms that instantly spring to mind when it comes to betting. Names like William Hill, Coral, Ladbrokes, Betfred and Victor Chandler were all popular choices for sports fans long before the internet was even established, and these firms are a natural choice for many people when it comes to online betting. Whether they used the establishments in High Streets across the country or people recall relatives using these outlets, there is a lot to be said for the respectability that comes with these options.However, there has also been a new wave of UK betting sites that have helped to push on the entire industry.
Bet365 has been hugely innovative with respect to UK betting and if you were to ask many people which online betting firm was most effective at providing live betting and live streaming of sporting events, Bet365 would feature strongly. The company has achieved a great deal of exposure through extensive promotional activities but it is their work in taking advantage of the ability to bet during games and up to the last minute that has helped the site develop a sterling reputation. Although originally from Ireland, Paddy Power has also developed a strong reputation in the UK. The firm has undertaken a number of wild and whacky promotional activities, but they offer a wide range of betting options.
There is an increasing number of European based betting options available to UK punters, providing a slightly different twist and take on the betting market, so no matter what sort of betting site a person is looking for, they should find that it is within reach for them.
Layout and Features
With football and horse racing being the two most popular betting activities for UK punters, it is no surprise to see that these two sports are prioritised over the rest of the sporting calendar. There is scope to find betting options on all sports on UK betting sites but if you don’t like football or horse racing, you will need to dig down a bit to find bets that appeal to you.The emergence of in-play betting options has brought online betting to the fore and the number of side bets (prop bets in America) that are available on football matches is astounding. This is something that has been taken on board strongly by UK betting punters and this market is likely to continue to grow in the future.
The traditional UK format for betting odds is fractions and this is available on the vast majority of UK European sites. However, you find that most sites now provide the ability to view the odds in a manner of different ways, which means punters can opt for decimal odds or even the American style of odds. The fact that the traditional UK method is still available is a good thing and that players can opt for the method which is best for them. The level of demand for online betting in the UK means that there will always be a high level of betting sites and the depth of versatility on offer ensures that there should be a UK betting option for everyone.